If marketing isn’t on the top of your mind while managing your company, it should be. There is a reason it’s an industry worth hundreds of billions of dollars in the U.S. alone, because it works. If you look into how much the largest companies spend on marketing, you’ll see a common trend of spending about 1% to 3% of all income on marketing. Advertising gets their brand name out there to more people, helping to convert thousands into new customers.
Another thing you’ll notice is that those same big companies never let a company vehicle, regardless of size or use, off their lot unless it has their logo and name on it. These operational vehicles provide a cost effective and high saturation means of advertising to tens of thousands of people every day. At less than $1,000 for each logo, with a lifespan of years, it’s by far the most cost effective marketing outlet at your fingertips.
With a dedicated fleet; you’re in an even better position than some of those companies. Your business requires items to be transported between locations, meaning that even without the additional marketing, you’re already making money from the trucks simply delivering your goods. Making them mobile billboards for the products that they are carrying brings the loop full circle, allowing you to convert passing drivers into future customers while fulfilling deliveries for current orders.
Advertising styles can vary, from a simple logo on the side of the trailer, to a fully wrapped trailer. These dedicated fleets allow you to accomplish two goals in one fell swoop and give you the potential to grow your company in ways you previously could only dream of. This is a smart business opportunity that is simply too rare pass-up.