A growing trend among American businesses has been the rise of direct store delivery, or DSD for short. Typically, suppliers/distributors deliver products to a company’s distribution center, which is then loaded up and sent out to retail stores. DSD, though, is the process by which a product is delivered directly from the supplier to the retail store in which it is sold, thus bypassing a retailer’s distribution center altogether.
DSD From A Trucking Company You Trust
CCC Transportation offers dedicated direct story delivery in Florida and the surrounding area. DSD helps you save money and time, allowing you to focus more on what matters and get work done faster.
The first benefit DSD offers to companies is that, in bypassing the distribution center, products and merchandise make it to store shelves faster, reducing lapses in stock. This is particularly important for items that are fast-turning and in high-demand. The second major benefit is that DSD allows retailers greater control over what’s on their shelves.
Grocery Retailer Direct Storage Delivery
The benefits of DSD are particularly present in the grocery industry. According to a 2008 report by the Grocery Manufacturers Association, DSD represented 24% of unit volume sold in a store, and 52% of retail profits in the grocery channel.
Have you ever wondered why certain products seem to always be available every time you’re at the grocery store? It isn’t because retail grocers order large amounts of the product, it’s because giants like Coca Cola, Pepsi Co., Kraft and Frito-Lay all employ DSD to ensure their products are available all the time.
DSD as a Competitive Advantage
Regardless of the size of the company, using a dedicated DSD service is crucial to leveling the playing field against large opponents. Direct store delivery will not only ensure that your shelves remain stocked with what you want, when you want it, but that you’ll save money on freight costs by eliminating the distribution center from the equation.